After the debut of the Quarter Pounder in Japan, it transpires that there was a bit of cheating involved in the massive crowd turnout for this uber cool McDonald’s viral marketing campaign.
The 1,000+ customers seen in line were fake, made up, hired to be there. All part of the viral activity. Do I think this is okay to do? I am not sure. But then if you are worried about ethics, then you would also probably not be into McDonald’s in the first place, I guess.
Here’s the job description:
What Makes This Trend Stand Out
- Fake Crowd Hiring
- The trend of hiring fake crowds for marketing campaigns can disrupt the traditional methods of generating buzz and attracting customers for businesses.
- Viral Event Marketing
- The emergence of viral event marketing can provide a new platform for businesses to attract customers and generate brand awareness with unique and intriguing campaigns.
- Ethical Concerns in Marketing
- The increasing awareness of ethical concerns in marketing practices can lead to a shift towards more authentic and transparent promotional strategies.
Sectors Adopting This
- Marketing
- The marketing industry can incorporate the trend of fake crowd hiring and viral event marketing to create innovative advertising campaigns for their clients.
- Hospitality
- The hospitality industry can benefit from the use of viral event marketing and fake crowd hiring to draw in potential customers and create memorable experiences.
- Event Management
- The trend of fake crowd hiring and viral event marketing can offer exciting opportunities for event management companies to create unique and unforgettable experiences for clients.
