The Bridj Smart Transit System Uses Big Data to Get You To Work
Alyson Wyers — June 24, 2014 — Eco
References: bridj & fastcoexist
If your morning commute is a stress-inducing struggle, a smart transit system could be the answer. Startup Bridj uses big data to offer better transit faster by creating a more efficient mass transportation network than what already exists.
Based on 14 million data points, Bridj figures out where people live and work and analyzes how cities move. Then they send buses on more efficient routes. You can use the app to find a stop near you and purchase a ticket for a seat on the WiFi-connected, power outlet-featuring bus. Once you have a ticket, you are guaranteed a spot.
Bridj already has a few routes in Boston, and have plans to add about 40 more to the city after continuously examining data.
Based on 14 million data points, Bridj figures out where people live and work and analyzes how cities move. Then they send buses on more efficient routes. You can use the app to find a stop near you and purchase a ticket for a seat on the WiFi-connected, power outlet-featuring bus. Once you have a ticket, you are guaranteed a spot.
Bridj already has a few routes in Boston, and have plans to add about 40 more to the city after continuously examining data.
Trend Themes
1. Smart Transit Systems - Using big data to create efficient mass transportation networks, smart transit systems like Bridj are revolutionizing the way people commute.
2. Data-driven Route Optimization - By analyzing data on where people live and work, startups like Bridj are able to optimize bus routes for better efficiency and faster transit times.
3. App-based Ticketing and Reservations - Apps that allow users to easily find nearby stops, purchase tickets, and reserve seats on buses equipped with WiFi and power outlets, like Bridj's system, are transforming the ticketing and reservation process for mass transportation.
Industry Implications
1. Transportation - The transportation industry has an opportunity to adopt smart transit systems and leverage big data to create more efficient and convenient mass transportation networks.
2. Technology - The technology industry has the potential to develop innovative solutions, such as data analysis algorithms and app platforms, to support the growth of smart transit systems like Bridj.
3. Travel and Tourism - The travel and tourism industry can benefit from incorporating app-based ticketing and reservation systems to enhance the overall transportation experience for travelers.
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