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Sporty Blue-Hued Meals

Japan's EkiCafe Serves World Cup Food in Tribute to Samurai Blue

— June 21, 2014 — Lifestyle
Every country that's represented in the World Cup likes to show off their spirit, especially fans of Japan's Samurai Blue team. As well as wearing anything blue to fit in, there are also a surprising number of blue-colored foods that Japanese restaurants and pubs have introduced. The EkiCafe in Osaka is one of them, with its World Set and Samurai Set menu items.

The World Set is a creamy curry dish naturally colored blue with the use of a gardenia fruit. The pile of rice is arranged with a cherry tomato at its center, so that it resembles the flag of Japan. This dish is served with a green cocktail garnished with a lemon wedge in celebration of Brazil. The Samurai Set is nearly identical to the World Set, except that it goes all blue-hued with its cocktail too.
Trend Themes
1. Blue-colored Foods - The trend of introducing blue-colored foods in Japanese restaurants and pubs as a tribute to Samurai Blue team in the World Cup presents opportunities for innovative food and beverage concepts.
2. Naturally Colored Dishes - The trend of using natural ingredients to create vibrant colored dishes, such as blue curry made with gardenia fruit, opens up possibilities for healthy and visually appealing menu options.
3. Cultural Celebration Menus - The trend of creating themed menus that celebrate cultural events, like the World Cup, presents opportunities for restaurants and food establishments to capitalize on fan enthusiasm and create unique dining experiences.
Industry Implications
1. Restaurant Industry - The restaurant industry can explore the trend of blue-colored foods and themed menus to attract customers and create a memorable dining experience.
2. Food and Beverage Industry - The food and beverage industry can capitalize on the trend of using natural ingredients to create visually appealing dishes and drinks that cater to consumer demand for healthier options.
3. Event Planning Industry - The event planning industry can incorporate the trend of cultural celebration menus into their offerings, providing unique and immersive experiences for clients hosting sports events or themed parties.
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