The Marqués de Riscal is a well known wine. The 139 year old winery went on to produce even something more spectacular - the Marques de Riscal “City of Wine†- a one of a kind destination located in El Ciego, in the Rioja region of Spain. It boasts the renovated winery, a luxury hotel, exclusive restaurant and a Caudelie Vinotherapie spa. The hotel was designed by Frank O. Gehry, the renowned architect.
The 43-room hotel is run by the Starwood Hotels and Resorts chain and kitted out with modern upscale luxuries. However, it is the hotel's exterior which is its outstanding feature.
What's Driving This Trend
- Wine Tourism
- The rise of wine tourism presents opportunities for hotels and resorts to incorporate unique wine-inspired experiences into their offerings.
- Architectural Design
- Architectural design as a tourist attraction can provide opportunities for innovative collaborations between architects and hospitality businesses.
- Luxury Hospitality
- The demand for luxury hospitality experiences creates opportunities for hotels to differentiate themselves by providing exclusive amenities and services.
Who This Affects Most
- Hospitality
- The luxury hotel industry can capitalize on the growing demand for wine tourism to create unique and memorable experiences for guests.
- Wine
- The wine industry can collaborate with hospitality businesses to create wine-inspired destinations that offer a combination of accommodation, dining, and spa experiences.
- Architecture
- Architecture firms can explore collaborations with hospitality businesses to design and create iconic and visually stunning hotel properties that attract tourists and visitors.
