A while back, Trend Hunter told you about the Ferrari One to One Scaglietti personalization program which allows customers to choose finishes, colours and accessories for their Italian supercars. Now Ferrari has updated its program to allow customers to create their own custom series, granted that you can shell out at least two million euros.
If you've got the money, you can choose a production model and create your own design using its base. The chassis, engine and airbags must remain the same, but you can change everything else.
The program does not include SUVs or station wagons.
Key Themes Behind This Trend
- One-to-one Personalization
- Businesses can offer customized products or services to customers through personalized experiences.
- Custom Design Programs
- Companies can create programs allowing customers to design and customize their own products according to their preferences.
- Luxury Customization
- High-end companies can offer upscale customization options to customers at a premium price.
Where This Applies
- Automotive
- Auto companies can offer customization programs to customers to create unique and personalized vehicles.
- Fashion
- Fashion brands can develop personalized shopping experiences, allowing customers to create their own designs and styles.
- Interior Design
- Interior design companies can offer custom design services to clients to create bespoke furniture and decor according to their preferences.
