Old Spice has become well known for its off the wall commercials and doesn't disappoint with its new Old Spice Poker Face ad.
The pillars of any great Old Spice ad are absurdity and masculinity. From the notorious man on a horse to this latest poker face ad, Old Spice has a tried and true formula for making an impression. This Old Spice Poker Face ad finds two men playing head to head poker amongst a posh crowd. As soon as the commercial starts, the older man begins to sweat and wonders why. Meanwhile, across the table sits his opponent with a falcon on his arm. As the game goes on, more and more falcons appear. This eventually overwhelms the player and he folds.
What's hilarious is how every time the man with the falcons is shown, he has one more falcon on his side.
What Makes This Trend Stand Out
- Offbeat Commercials
- Businesses should consider creating ads that feature unexpected and humor-driven content to attract a wider audience.
- Absurd Marketing
- Businesses can grab a customer's attention by creating marketing that is unconventional and unlikely to blend in with its competitors.
- Humorous Advertising
- Companies can create ads that provoke laughter in viewers, making their brand more memorable and likely to generate buzz.
Sectors Adopting This
- Personal Care
- Personal care companies should focus on creating humorous and unconventional ads that communicate the brand image in a memorable way.
- Gaming
- Gaming companies can create offbeat advertisements that target millennials and Gen Z demographics who look for humor and creativity in their advertisements.
- Alcoholic Beverages
- Alcoholic beverage manufacturers and marketers can experiment with unconventional and bizarre campaigns that connect with consumers emotionally and strengthen brand relationships.
