One mom in this JetBlue commercial ends up more than a little embarrassed when her kids find something in her sock drawer they aren’t supposed to be playing with.
The scene starts innocently enough as three moms sit in the living room chatting over coffee as their kids play upstairs. One mom asks the host mom if she’s sure it’s okay for the kids to be playing upstairs unsupervised. The host mom answers in a boastful tone that she likes to let the kids run free to tire them out and adds “I’m not into hovering.”
The next thing they know, one of the kids yells down that she found a “lightsaber” that vibrates. The host mom pauses for a moment before running upstairs in a panic.
The commercial ends with “Need to get away?”
Key Themes Behind This Trend
- Parental Embarrassment
- Disruptive innovation opportunity: Creating products or services that help parents prevent or deal with embarrassing situations involving their children.
- Unsupervised Play
- Disruptive innovation opportunity: Developing safe and engaging activities or environments that allow children to play unsupervised while giving parents peace of mind.
- Inclusive Family Vacations
- Disruptive innovation opportunity: Designing travel experiences, accommodations, and services that cater to the needs and preferences of diverse families.
Where This Applies
- Parenting Products
- Disruptive innovation opportunity: Creating innovative and practical solutions that address the challenges and concerns faced by parents.
- Children's Entertainment
- Disruptive innovation opportunity: Introducing new forms of entertainment that keep children engaged, entertained, and safe during playtime.
- Tourism and Hospitality
- Disruptive innovation opportunity: Offering unique and inclusive vacation experiences that cater to the needs and preferences of families of all backgrounds.
