Expedia Vacations just released a new set of print ads to entice consumers to book that winter getaway this season.
The top of the year is prime time when it comes to travel season. With the cold weather in full swing in the northern hemisphere, the hustle of the holiday season in our rearview mirrors and tax returns starting to give us a little extra flow, warm winter getaways are on the rise in January. This is why it makes sense Expedia Vacations would release a new ad campaign now.
This series of print ads plays on the airport codes displayed on luggage tags when you travel. Every time you check baggage, the airline gives you a tag that includes a three digit letter code which represents the airport you're flying to. Expedia has manipulated these codes to read like messages. For instance, "BON" "VOI" and "AGE."
Key Themes Behind This Trend
- Personalized Travel Experiences
- Opportunity to create unique travel experiences by incorporating hidden messages in luggage tags.
- Interactive Print Advertising
- Using creative and interactive elements in print ads such as hidden messages to engage consumers.
- Emotional Connection in Marketing
- Creating an emotional connection with consumers through clever and playful messaging in advertisements.
Where This Applies
- Travel and Tourism
- Innovative travel companies can use hidden messages in luggage tags to enhance customer experiences and attract new clients.
- Advertising and Marketing
- Advertising agencies can explore interactive print advertising techniques like hidden messages to grab consumers' attention and increase engagement.
- Print Media
- Print media outlets can explore new ways to captivate readers by incorporating creative elements like hidden messages in their ads.
