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Emotional Interactive Movies (SPONSORED)

The 'I'd Like to Show You Something' Episode is Dramatic

— September 13, 2012 — Pop Culture
Presented by Ultrabook™ Inspired by Intel®.

Audiences are gearing up for the conclusion of Intel and Toshiba’s The Beauty Inside social film campaign, and the fifth installment titled ‘I’d Like to Show You Something’ doesn’t ease up on the drama one bit. In this week’s episode, Alex drops a bomb by finally deciding to reveal his “identity issues” to his love interest, Leah.

The plot of The Beauty Inside’s social film hits its climax with the release of the latest episode I’d Like to Show You Something. In the last episode leading up to next week’s finale, Alex can no longer ignore his feelings for Leah, and decides to tell her who he really is: a love-struck man on the inside, but a completely different person on the outside.

After waking up in a woman’s body and working a day at Leah’s antique shop, Alex builds up the courage to tell her his long-hidden secret. He tells Leah his true identity, and after taking in the unbelievable news, Leah rejects him. Hurt and confused, Leah asks, “Why are you doing this? Why would you want to hurt somebody like this?”

Safe to say that next week’s finale is going to cause tears, so bring a box of tissues while viewing. You’re going to need them.

And don’t forget that it’s not too late to be a part of this exciting and interactive film experience. Head over to The Beauty Inside’s Facebook page to submit your auditions, watch past episodes and to catch up on anything you may have missed in preparation of the series finale.
Trend Themes
1. Emotional Interactive Films - There's an opportunity for creating more interactive films that allow the viewer to be part of the story and feel emotionally connected.
2. Social Brand Campaigns - More brands can use social films to create a closer relationship with their audience, and emotionally engage with them.
3. Transmedia Storytelling - By creating stories that play out across various media channels, there's an opportunity to deepen engagement with the audience, delivering multiple touchpoints across the story.
Industry Implications
1. Film Industry - Interactive cinema experiences have the potential to disrupt the traditional passive theater experience and attract younger tech-savvy audiences.
2. Marketing and Advertising Industry - More brands can benefit by creating social film campaigns that emotionally engage with their audience and provide an immersive brand experience.
3. Technology Industry - The development of new technologies such as VR and AR can take the interactive and emotional experience to the next level, providing an opportunity for the tech industry to invest and innovate.
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