Forbes tried an experiment and it seems to be paying off. Forbes Life Executive Woman published once last year and their most recent issue announces a commitment to 4 issues in 2009. The target audience is senior-level businesswomen. As you can imagine the content takes a very sophisticated female view of business. The ads are all high end brands. Floiriane DeSaint Pierre the top headhunter for fashion designers is on the cover.
Implications - XX.
With this much female power being promoted by Forbes, women all over the world should truly be rejoicing. I know that I cannot wait to pick up a copy of the Forbes Life Executive Woman the next time it is released.
What's Driving This Trend
- Increase in Female-centric Business Magazines
- The success of Forbes Life Executive Woman's experiment showcases the potential for more female-focused business publications.
- Growing Demand for Sophisticated Business Content for Women
- Forbes Life Executive Woman's sophisticated approach to business content opens up opportunities for other magazines to cater to the senior-level businesswomen audience.
- Expansion of High-end Brand Advertising in Female Business Magazines
- The presence of high-end brands in Forbes Life Executive Woman's ads suggests a growing trend of luxury brands targeting the female business market.
Who This Affects Most
- Publishing
- The success of Forbes Life Executive Woman's experiment highlights an opportunity for the publishing industry to launch more female-focused business magazines.
- Marketing and Advertising
- The expansion of high-end brand advertising in female business magazines creates new marketing opportunities for luxury brands.
- Fashion and Design
- With top fashion headhunters like Floiriane DeSaint Pierre featured in magazines like Forbes Life Executive Woman, there are innovative opportunities for the fashion and design industry to collaborate with female-focused publications.
