Back in 2011, the Swiss village of Obermutten created a viral tourism campaign that involved putting Facebook fan posts onto a village bulletin board; now, the village is back with another social media campaign that promotes the Obermutten International Museum of Friendship.
The Obermutten International Museum of Friendship is a project that aims to crowdsource objects that represent friendship around the world. Appealing to the village's Facebook fans and anyone who has something to say about friendship, the campaign asks people to send to Obermutten what they believe reflects the idea of friendship. The object will subesequently be displayed and preserved in the museum.
If you're interested in sending in a friendship object to Obermutten, check out the video for the museum's address.
Key Themes Behind This Trend
- Crowdsourced Friendship Artifacts
- Opportunities for businesses to create platforms that crowdsource and collect friendship-related objects from around the world.
- Social Media Campaigns in Tourism
- Innovative strategies for promoting tourism destinations through interactive social media campaigns.
- Community Museums
- The rise of community-driven museums that curate objects and stories contributed by the public.
Where This Applies
- Tourism
- The tourism industry can leverage social media campaigns to engage with potential visitors and promote unique experiences.
- Social Media
- Social media platforms can develop features and tools that allow users to share and preserve meaningful objects and experiences.
- Museum and Cultural Heritage
- Museums can explore new models of collecting and curating by involving the community in the creation and exhibition of exhibits.
