Understand Developments from the Indian Film Industry
Jamie Danielle Munro — April 8, 2012 — Pop Culture
References: trendreports
Hollywood isn't the only industry influencing the business world, as the film industry in India has also made its way across the globe. This realm of entertainment is making an impact on everything from fashion choices to marketing campaigns. Trend Hunter follows these products and innovations with the Bollywood Trend Report.
Many fashion developments within the last year have taken style cues from India, an area that gains much exposure from Bollywood films. Instead of resisting this push from across the globe, Hollywood and North America in general has embraced these developments. Businesses would be wise to consider taking inspiration from those products directly influenced from the world of Bollywood, as many people are looking for fashionable products and even household items that have this sense of foreign appeal.
Many fashion developments within the last year have taken style cues from India, an area that gains much exposure from Bollywood films. Instead of resisting this push from across the globe, Hollywood and North America in general has embraced these developments. Businesses would be wise to consider taking inspiration from those products directly influenced from the world of Bollywood, as many people are looking for fashionable products and even household items that have this sense of foreign appeal.
Trend Themes
1. Bollywood-inspired Fashion - Businesses have an opportunity to create and market fashionable products that draw inspiration from Bollywood, appealing to consumers interested in foreign styles.
2. Cross-cultural Marketing - There is potential for businesses to embrace and incorporate elements from Bollywood in their marketing campaigns, tapping into the global influence of the Indian film industry.
3. Global Style Fusion - Opportunities exist for businesses to combine elements of Bollywood fashion with local styles to create unique and appealing products for fashion-forward consumers.
Industry Implications
1. Fashion - The fashion industry can leverage Bollywood trends to create innovative products that cater to consumers seeking foreign-inspired styles.
2. Film and Entertainment - The film and entertainment industry can explore collaborations and partnerships with Bollywood to tap into its global influence and expand their reach.
3. Marketing and Advertising - Marketing and advertising professionals can incorporate elements from Bollywood in their campaigns to capture the attention of a diverse and global audience.
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