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Chocolate Trend Report

Understand the Far-Reaching Influence of Cocoa

— March 25, 2012 — Lifestyle
Can chocolate be used to create beautiful artwork? How does chocolate influence fashion? With over 1,500 examples of market analysis combined with 171 PRO Trends, our Chocolate Trend Report is perfect for marketers, advertisers, artists, chefs and confection businesses that want to understand the extensive reach of chocolate's influence.

Chocolate has been a desired sweet for centuries, but in recent years, its uses have extended beyond confections, baking, cooking and eating. In the past year, numerous chocolate-infused innovations have captured the attention of consumers worldwide. Our research highlights key factors creating change and influence in other sectors, like Routine Opulence and Small Indulgence, two PRO trends, which showcase the use of chocolate in fashion, advertising, art and design.

Use the collective insight gathered from consumers all over the world to make sound business decisions that will keep your brand on the cutting-edge.
Trend Themes
1. Routine Opulence - Exploring the use of chocolate in fashion, advertising, art, and design presents opportunities for disruptive innovation.
2. Small Indulgence - Discovering new ways to incorporate chocolate into everyday experiences offers potential for disruptive innovation.
3. Far-reaching Influence - Understanding the extensive uses of chocolate beyond confections, cooking, and eating can open doors for disruptive innovation.
Industry Implications
1. Fashion - Integrating chocolate into fashion designs and advertising campaigns can create disruptive innovation opportunities.
2. Art and Design - Exploring the use of chocolate in art and design can lead to disruptive innovation in these industries.
3. Confectionery - Expanding the possibilities of chocolate beyond traditional confections can drive disruptive innovation in the confectionery industry.
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