Have you ever wondered how some companies end up with such clever names? This Albert Dali campaign promotes an agency that specializes in just that. The concept is a somewhat challenging one to capture in a series of print ads, so the technique chosen explores the use of visual symbols as a means to express increasingly complex connotations.
The naming consultancy enlisted the help of the Lucifer Labs of Chennai, India, to produce five pictures that demonstrate augmented meaning. Each incorporates a pair of icons with the one on the left as overly simplified and the one on the right as more elaborately defined. The left hand sides are labeled "Name" while the right are marked "Brand Name." This Albert Dali campaign shows that there is more condensed detail and appeal in the logo of a lush-lipped mouth than in the image of a single cartoon tooth.
What Makes This Trend Stand Out
- Visual Symbolism
- Using visual symbols to express complex connotations creates a trend towards more impactful and simplified advertisements.
- Naming Consultancy
- Naming consultancies are becoming more prevalent in the creative industry, providing a disruptive innovation opportunity for those with naming and branding expertise.
- Augmented Meaning
- Creating and displaying augmented meanings through visual symbols is providing exciting new ways for advertising to convey complex ideas.
Sectors Adopting This
- Marketing and Advertising
- The marketing and advertising industry can take advantage of the trend towards visual symbolism and augmented meaning to promote their brand to target audiences in a more creative way.
- Creative Agency
- Companies specializing in creative strategy and branding, such as naming consultancies, can provide disruptive innovation opportunities to traditional advertising agencies.
- Design Industry
- The design industry can utilize visual symbols and augmented meanings to create more impactful and memorable brand logos and designs.
