Guia Garrafon Calls Out Bars in Spain That Serve Bad Drinks
Michael Hines — January 2, 2012 — World
References: guiagarrafon & springwise
Spanish bars may soon serve the strongest drinks in the world thanks to Guia Garrafon. Guia Garrafon is a new website that calls out bars in Spain that serve week drinks and use adulterated or unauthentic ingredients.
According to José Ignacio Diez, the founder of Guia Garrafon, Spanish bars making weak drinks and using bad ingredients is a major issue. Diez's mission isn't too smear the bars who do this, but rather to encourage them to change their ways by illuminating consumer complaints. In addition to calling bars out, Guia Garrafon also lets users recommend bars that serve stiff drinks with real ingredients. All the comments and ratings are moderated to ensure that jilted customers don't affect the ratings of good establishments.
Finding a good bar with quality drinks is a tough thing to do in any country. Here's hoping that more countries around the world create sites similar to Guia Garrafon.
According to José Ignacio Diez, the founder of Guia Garrafon, Spanish bars making weak drinks and using bad ingredients is a major issue. Diez's mission isn't too smear the bars who do this, but rather to encourage them to change their ways by illuminating consumer complaints. In addition to calling bars out, Guia Garrafon also lets users recommend bars that serve stiff drinks with real ingredients. All the comments and ratings are moderated to ensure that jilted customers don't affect the ratings of good establishments.
Finding a good bar with quality drinks is a tough thing to do in any country. Here's hoping that more countries around the world create sites similar to Guia Garrafon.
Trend Themes
1. Authentic Drinks Revolution - Entrepreneurs can create a similar platform in other countries to help spotlight bars using authentic ingredients and promoting real drinks, thereby improving the bar industry.
2. Consumer-generated Content - Opportunities exist for entrepreneurs to create a platform that allows consumers to rate and recommend bars based on their experience and opinion, resulting in better services for consumers.
3. Quality Assurance Apps - Entrepreneurs can create a new mobile app that allows users to identify bars that serve quality drinks and use authentic ingredients, or even check how good the drinks are before placing an order.
Industry Implications
1. Hospitality Industry - Other players in the hospitality industry could benefit from similar rating platforms that aid service providers in identifying and addressing service-related issues or poor-quality products.
2. Consumer Goods Industry - A new market opportunity exists for entrepreneurs in the consumer goods industry to create drinks that can satisfy the demand for authentic drinks without adulterated ingredients, thereby improving the quality of services in the hospitality industry.
3. Food and Beverage Industry - Food and beverage companies could take advantage of similar platforms to promote authentic ingredients and differentiate their products from adulterated products in the market, improving the overall image of the industry.
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