LaunchNow Turns Growing Your Startup into a Game
Michael Hines — December 29, 2011 — Pop Culture
References: launchnow.co & springwise
Startups seeking a kick in the pants should consider signing up with LaunchNow. LaunchNow is designed to get startup companies in gear by letting them engage in friendly competition with other startups around the world.
LaunchNow lets startups register for free and then proceeds to give them goals. Goals include, but are not limited to: turning a profit, going public, attracting investors and getting press coverage. There aren't any monetary rewards for startups that achieve these goals, but badges are rewarded. These badges are proudly displayed on the company's LaunchNow profile and can be used for bragging rights or as a virtual list of achievements for interested investors. Over 450 startups are currently registered with LaunchNow, which is free to use at the moment.
LaunchNow lets startups register for free and then proceeds to give them goals. Goals include, but are not limited to: turning a profit, going public, attracting investors and getting press coverage. There aren't any monetary rewards for startups that achieve these goals, but badges are rewarded. These badges are proudly displayed on the company's LaunchNow profile and can be used for bragging rights or as a virtual list of achievements for interested investors. Over 450 startups are currently registered with LaunchNow, which is free to use at the moment.
Trend Themes
1. Competitive Startup Sites - Startups are engaging in friendly competition on platforms like LaunchNow to drive growth and achieve goals.
2. Gamification in Startups - Startups are using gamification techniques like badges to motivate and reward achievements.
3. Virtual Achievement Showcase - Startups are showcasing their achievements through virtual badges on platforms like LaunchNow.
Industry Implications
1. Startup Incubators - Startup incubators can leverage gamification and competition platforms to motivate, track and support startups in their programs.
2. Tech-enabled Business Consulting - Tech-enabled business consulting firms can incorporate gamification techniques to engage clients and drive desired outcomes.
3. Investment and Venture Capital - Investment and venture capital firms can explore startups' virtual achievement showcases to identify potential investment opportunities.
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