Even though winter, bitterly cold temperatures and snow storms may be just around the corner for many, the Lily Zhi for Kenton Magazine December 2011 editorial shoot is a great reminder that bright, pastel colors and flirty silhouettes are not really that far away.
There's nothing like a little bit of cotton candy-hued shades to brighten up your winter blues. The shoot is called 'Portrait of an Empress – Reign over the season with imperial poise' and the title could not be any more accurate to the theme of the photos. Shot by photographer David Wang and styled by Mia Tucker Williams, the Lily Zhi for Kenton Magazine December 2011 editorial shoot is elegant and sophisticated, with fur, feathers and sequins stealing the show.
Key Themes Behind This Trend
- Pastel Winter Fashion
- The use of bright, pastel colors in winter fashion creates a disruptive innovation opportunity for companies targeting consumers looking for a new take on traditional winter clothing.
- Flirty Silhouettes
- The use of flirty silhouettes in winter fashion creates a disruptive innovation opportunity for companies targeting consumers looking for playful designs in traditionally conservative clothing styles.
- Fur, Feathers, and Sequins
- The use of luxurious materials like fur, feathers, and sequins in winter fashion creates a disruptive innovation opportunity for companies targeting consumers looking to make a bold fashion statement during the colder months.
Where This Applies
- Fashion
- Fashion brands can capitalize on the trend of pastel winter fashion and flirty silhouettes to create innovative and eye-catching collections for the winter season.
- Retail
- Retail companies can take advantage of the popularity of luxurious materials, like fur, feathers, and sequins, to offer winter clothing items that are both stylish and exclusive.
- Beauty
- Beauty brands can introduce makeup and cosmetics that complement pastel winter fashion, offering consumers unique and trendy looks for the winter months.
