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Playful Self-Promotion

Norburn Model Aircraft Supply's Business Card Takes Flight, Literally

— November 10, 2011 — Art & Design
Although some may argue that the age of the business card is over, the Norburn Model Aircraft Supply's business card may change all that. Since many people hold that sentiment true, designers and business owners have decided to step up their business card game, resulting in often mind-blowing interactive creations that reel in new clients and customers easily.

In this case, Norburn Model Aircraft Supply's business card is rather nostalgic. Made out of balsa wood, which was printed and laser die cut, it can be assembled into a small, yet functional glider. Since that is the business, it is an ingenious concept.

Conceived and executed by Rethink Communications, an ad agency based in Vancouver, Canada, the Norburn Model Aircraft Supply business card is more than memorable.
Trend Themes
1. Interactive Business Cards - Designers and business owners are creating mind-blowing interactive business cards to attract new clients and customers.
2. Nostalgic Marketing - Companies are using nostalgic elements, such as balsa wood, to create unique and memorable marketing materials.
3. Functional Business Cards - Business cards are being designed with additional functionality, like being able to be assembled into a small glider.
Industry Implications
1. Advertising - The advertising industry can leverage interactive business cards to create memorable and engaging campaigns for clients.
2. Printing - The printing industry can explore new materials and techniques to produce unique and functional business cards like those made of balsa wood.
3. Model Aircraft - The model aircraft industry can partner with businesses to create innovative marketing materials that align with their brand, like the functional glider business card.
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