Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Shrunken Electric Supercars

The Aston Martin e-Cygnet is the Company's First All-Electric Car

— May 18, 2011 — Autos
Aston Martin is making waves in the automotive world with its announcement that it will build an electric version of its Cygnet city car. The Aston Martin e-Cygnet will be released in 2012 and is essentially a re-badged Toyota iQ with Aston Martin styling.

The reason why the Aston Martin e-Cygnet is making waves is simple: the brand is known for its luxurious cars with big engines that go really, really fast. The e-Cygnet looks to be about the size of a Smart Car and has an electric engine rated at 98bhp. Still, the company does have to comply with the strict emissions regulations of the EU -- that, and the company plans to turn a tidy profit on the e-Cygnet, selling it for almost three times the price they paid to produce it.

Supercar purists be wary as Aston Martin's all-electric car could be just the tip of the iceberg. I wouldn't be shocked to see manufacturers such as Lamborghini or Ferrari eventually turning their attention towards producing cleaner and smaller cars.
Trend Themes
1. Electric Supercars - The trend of developing all-electric versions of high-performance luxury cars opens up disruptive innovation opportunities in the automotive industry.
2. Luxury Electric Cars - The emergence of luxury electric cars like the Aston Martin e-Cygnet presents opportunities for disruptive innovation in the luxury automotive industry.
3. Compliance with Emissions Regulations - The need for car manufacturers to comply with strict emissions regulations creates opportunities for disruptive innovation in developing electric vehicles that meet the requirements.
Industry Implications
1. Automotive - The automotive industry has the opportunity to embrace disruptive innovation by developing and producing electric supercars and luxury electric cars.
2. Luxury Goods - The luxury goods industry, specifically luxury car manufacturers, can explore disruptive innovation by focusing on developing and marketing high-performance electric vehicles.
3. Environmental Technology - The environmental technology industry can provide disruptive innovation opportunities by developing sustainable and emission-compliant electric vehicle technologies.
1.7
Score
Popularity
Activity
Freshness