From Robert Pattinson and Kristen Stewart Twilight action figures to Obama & Sarah Palin dolls and Karl Lagerfeld couture teddy bears: toys and action figures are not only for kids anymore.
2008 has seen an increased interest in toys that target adults. We have seen superhero dolls for iconic names in design and architecture such as Zaha Hadid, Jaime Hayon and Karim Rashid. Politics was also well represented with popular dolls for Sarah Palin and Obama.
However, these toys do not come cheap. The aforementioned Karl Lagerfeld teddy bear for example sells for a whopping $1,500!
SCORE
6.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 83%
Freshness 8%
