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Couture Teddy Bears

Karl Lagerfeld by Steiff

— August 23, 2008 — Pop Culture
Who says only kids can play with teddy bears? I am sure many adults would like to have this limited-edition Karl Lagerfeld teddy bear by famous toy maker Steiff (button in ear). And for $1,500 each, I don’t think many kids can afford it anyway.

The couture teddy bear is dressed as the larger than life fashion designer in iconic black glasses and black suit. It even has a belt with the KL initials logo. It’s a pity that the famous hand fan Karl Lagerfeld usually holds is missing…

The special Lagerfeld Steiff teddy bear has a limited edition of 2,500 pieces. The $1,500 adult teddy is set to launch at Neiman Marcus stores this September.
Trend Themes
1. Luxury Teddy Bears - The trend of creating high-end teddy bears targeted towards adult collectors is a disruptive innovation opportunity for toy makers looking to tap into the luxury market.
2. Designer Collaborations - The trend of collaborating with notable designers, as seen in the Karl Lagerfeld teddy bear by Steiff, is a disruptive innovation opportunity for fashion brands looking to expand their product offerings into the toy market.
3. Limited Edition Collectibles - The trend of releasing limited edition toy collections, such as the 2,500-piece Karl Lagerfeld teddy bear by Steiff, is a disruptive innovation opportunity for toy makers looking to create desirable and scarce products that appeal to collectors.
Industry Implications
1. Toy Industry - The luxury teddy bear trend presents a new avenue for growth and innovation in the toy industry.
2. Fashion Industry - Collaborating with toy makers on high-end teddy bears is a disruptive innovation opportunity to increase brand visibility and expand product offerings for fashion brands.
3. Collectibles Market - The limited edition teddy bear trend creates a disruptive innovation opportunity for toy makers looking to tap into the collectibles market and appeal to adult collectors.
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