Dutch beer brewer, Heineken, has stepped onto the GPS locative platform, Bliin.com, for their remarkable new campaign called 'Delivery Men'.
Heineken truckers who deliver beer to bars can be followed live on a map (Google Earth integration) via www.heineken.nl. The coolest part about this is the truck drivers are also geoblogging: the pictures they take with their mobile phone are displayed on the internet instantly, right on the spot where they were taken. Heineken is one of the first brands to use geoblogging in a marketing campaign.
If visitors predict the next destination of the drivers correctly, they can win a Nokia n95 with built-in GPS, the same phone as used by the Heineken truck drivers.
Key Themes Behind This Trend
- Geoblogging Marketing
- The use of geoblogging in marketing campaigns provides real-time tracking and interaction, offering companies the opportunity to connect with consumers on a more personal level.
- Live Tracking Service
- Real-time tracking services allow consumers to follow their orders and receive up-to-date delivery information, providing convenience and transparency at a new level.
- Integration of GPS Technology
- The integration of GPS technology in marketing campaigns offers a creative and interactive way for companies to engage with their audience and create brand recognition.
Where This Applies
- Beverage
- The beverage industry can benefit from the use of geoblogging to offer customers real-time updates on deliveries and provide personalized interactions.
- Logistics
- Logistics companies can integrate GPS technology to offer real-time tracking and optimization, enhancing their services to improve customer satisfaction.
- Telecommunications
- Telecommunications companies can leverage GPS technology integration to offer better location-based services to their customers, providing a more seamless experience.
