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Heineken Uses Geoblogging - Virtually Stalk Beer Delivery Men (VIDEO)
Dutch beer brewer, Heineken, has stepped onto the GPS locative platform, Bliin.com, for their remarkable new campaign called 'Delivery Men'.
Heineken truckers who deliver beer to bars can be followed live on a map (Google Earth integration) via www.heineken.nl. The coolest part about this is the truck drivers are also geoblogging: the pictures they… [More]
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