Isn't this just a tasty cluster? Heineken is in my top five favorite beers category (I was lucky enough to visit Amsterdam and see the home of the brew), therefore I felt it was only appropriate to honor it with its own cluster.
From beer bottle Christmas trees to disco beer dispensers, check out the 10 delicious Heineken innovations.
Implications - Brand recognition is a coveted possession that most companies strive toward; however, more savvy organizations know that to be truly relevant in a consumer's mind, a company should aim for brand obsession. Companies like Starbucks, Apple and Heineken are amongst the few who have created more than a brand, they've created a lifestyle.
10 Heineken Innovations
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Portable Draught Kegs
Buddhist Beer Bottle Architecture
Men Acting Like Girls for Beer
Beer Bottle Landmarks
Corkscrews Instead of Crosses?
From Beer Bottle Xmas Trees to Disco Beer Dispensers
Feb 1, 2010 Updated: Mar 23 2011By: Brian G Randles -