From Beer Bottle Xmas Trees to Disco Beer Dispensers

By: Brian G Randles - Feb 1, 2010   Updated: Mar 23 2011
Isn't this just a tasty cluster? Heineken is in my top five favorite beers category (I was lucky enough to visit Amsterdam and see the home of the brew), therefore I felt it was only appropriate to honor it with its own cluster.

From beer bottle Christmas trees to disco beer dispensers, check out the 10 delicious Heineken innovations.

Implications - Brand recognition is a coveted possession that most companies strive toward; however, more savvy organizations know that to be truly relevant in a consumer's mind, a company should aim for brand obsession. Companies like Starbucks, Apple and Heineken are amongst the few who have created more than a brand, they've created a lifestyle.