Multimedia Trends

Trend - Brands are launching accessories, such as treadmills, shoes, and sensors, designed to enable physical movement in VR worlds. These devices allow users to simply walk in real life to move in digital spaces—aiming to improve immersion and streamline the process of learning VR.

Insight - Despite the continued advancement of VR and AR technologies, using these tools still feels alienating to many consumers. These consumers find the separation of their physical actions with the animations they see in VR jarring, and thus gravitate towards VR products that feel more natural and seamless. VR technology companies are acknowledging this desire and are creating accessories designed to be intuitive, effective, and easy to learn.