The Art of Copywriting
Jean Tang Keynotes - Jean Tang's keynotes are as humorous as they are engaging and insightful. The...
A brand's copy on its website's homepage can be the first impression it gives to millions of consumers, hence it needs to be engaging and enticing. To help brands, companies and businesses enhance their copy, Tang developed a formula for copywriters. One of the most important steps is to challenge your own perspective of your company and yourself. One of the greatest challenges in writing about something so close to you is your perspective.
Jean Tang's writing keynote offers tips for effectively portraying a brand through copy.