The Daring Act of Entrepreneurship
Steven Schussler Keynotes - Keynotes by Steven Schussler advocate for up-and-coming businesses and entrepreneurs to distinguish...
Schussler argues that businesses will boom when the proper focus is put on the 5 P's: personality, product, persistence, passion and philanthropy. Personality is vital to having a successful business. He does not advocate for a loud, eccentric personality, but for showing true characteristics and allowing others to see your distinguishable traits. A consistent and authentic sense of character allows consumers to relate to a business, and develop a relationship independent of marketing tactics.