Rockstar
michael lazerow michael lazerow Keynotes

The keynotes by Michael Lazerow recognize the influence people have in business. People are the...

Keynotes.org Need Inspiration?

Get inspired by our collection of 2,000+ keynote speaker videos and 100+ courses of innovative content.

This Social Commerce Keynote by Michael Lazerow Explains New Patterns

By: Jaime Neely - Published: • References: buddymedia & youtu.be
Michael Lazerow of Buddy Media delivers an insightful social commerce keynote, highlighting current patterns in the realm of online shopping.

He defines social commerce as a utilitarian hunt for staples and for basic human needs such as food, sleep, sex and health. It is characterized by convenience, price (everything is cheaper on the Internet) and by selection (anything and everything can be purchased online). It is a "frictionless" concept that connects people from all over the world. The reason why Google dominates online media and shopping is because it is the only way for brands to move their products online.

This social commerce keynote emphasizes the commerce component of the concept because he believes that social networks like Facebook don't belong in the e-commerce realm. These networks provide other human needs such as interaction and emotion. Stats for Social Network Consumption Trending: Older & Mild
Traction: 245 clicks in 100 w
Interest: > 3 minutes
Concept: Social Commerce Keynote
Related: 14 examples / 11 photos
Segment: Neutral, 18-55
Comparison Set: 5 similar articles, including: the future of video conferences, prioritizing innovative ideas, and achieving fulfillment.