Innovation From Laziness
Ludwick Marishane Keynotes - Student entrepreneur Ludwick Marishane's keynotes are a prime example that inspiration can come from...
The idea of DryBath, the world’s first bath-substituting lotion, first came to Marishane when he was sunbathing with a friend in their hometown in South Africa. In the midst of researching ingredients for the special formula, the student and entrepreneur discovered that over 2.5 billion people in the world suffer from a condition called trachoma, which is an infection in the eye caused by bacteria that leads to approximately eight million cases of permanent blindness a year. The simplest solution, he continues, is to wash one’s face, but over 450 million in Africa and five million in South Africa don’t have that luxury.
“All because [he] didn’t want to take a bath,” Marishane perfected a simple method to quickly and easily cleanse oneself. After developing the product, the adaptable entrepreneur realized that poor communities tend to purchase products on demand instead of bulk, despite the lower price for the latter. Understanding this, he redesigned the packaging into individual sachets hat can easily be snapped an use, providing cleanliness and convenience, something DryBath represents.