Social Media's Impact on Television
Christy Tanner Keynotes - The ways in which social media affects television and viewers' experiences is the topic of Christy...
Over 70 percent of tablet and smartphone users use their second screen devices while watching a television show, and the majority are engaging in some form of social interaction relating to the show being watched. Users are either engaging with a show-specific app or participating in a dialogue on Twitter or Facebook.
Technology enhances the experience by enabling viewers to voice opinions and be heard by network execs, potentially saving the cancellation of a particular show. On the flip side, however, it can also provide spoilers and negative feedback. This entertainment speech offers an engaging dialogue on the impact of social media and the modern television experience.