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Commercials Trends

Keeping up with developing consumer interests, commercials are constantly adapting to feature new and unexpected formats. From viral content to innovative brand marketing strategies and humorous campaigns, Trend Hunter’s commercials category is here to showcase all the different methods brands are using to capture consumer attention.
Ideas
Lists
Videos
Photos
Insights
Textured Hair Advertising Campaigns
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Mielle Organics has launched a groundbreaking campaign that champions inclusive haircare and diverse haircare practices for textured hair. Dubbed “From One Queen to Another,” this initiative is... MORE
play_circle_filled Lookalike Martini Ads
Lookalike Martini Ads
Kahlúa's Feliz St. Patrick's Day Promotes Espresso Martinis Over Stouts
Visually and texturally, both an espresso martini and a stout exhibit a velvety smoothness, with a deep, opaque appearance that entices the senses and promises a luxurious drinking experience—and... MORE
play_circle_filled Futuristic Shapewear Ads
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Skims debuted its first national TV commercial during the 2024 Oscars and the Skims Lab spot created with Wieden+Kennedy introduces Kim Kardashian as a chief engineer and scientist who works with &#... MORE
Gen Alpha Marketing Campaigns
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Claire’s announced that its latest marketing push has been focused on capturing Gen Alpha and Gen Z consumers via expanding its Claire’s TikTok presence. The brand has found that its... MORE
play_circle_filled Comfort-Focused Footwear Ads
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
The ALDO Spring 2024 campaign spotlights the brand’s innovative Pillow Walk technology which aims to revolutionize footwear with a perfect blend of style and comfort. Set against the vibrant... MORE
play_circle_filled Social Good Basketball Nets
Social Good Basketball Nets
NBA's 'Nets for Change' Transforms Marine Debris into Opportunities
The NBA’s “Nets for Change” initiative, in collaboration with Leo Burnett Dubai and Publicis Groupe, is a pioneering effort in India that addresses two critical challenges: the... MORE
Bold Fragrance Campaign Films
Bold Fragrance Campaign Films
Boss The Scent Elixir Fragrance Film is Bold and Seductive
The Scent Elixir campaign film features actors Jacob Elordi and Laura Harrier. Released on February 19, 2024, this cinematic presentation invites audiences to explore the captivating world of BOSS... MORE
Consumer-Centric Luxury Car Campaigns
Consumer-Centric Luxury Car Campaigns
Genesis Motors Canada Recently Unveiled 'Centred Around You'
Genesis Motors Canada is revolutionizing the luxury automotive space by placing the guest experience at the forefront of its brand identity. The company recently launched its groundbreaking campaign,... MORE
Basketball-Centric Beverage Campaigns
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
Recently, STARRY®—“the official soft drink of the NBA, WNBA, and NBA G League in North America,” announced its plans for its NBA All-Star campaign and also welcomed Milwaukee Bucks’... MORE
play_circle_filled Cheeky Seltzer Campaigns
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
NÜTRL Vodka Seltzer introduces its vibrant “Keep It Tasty” national campaign, enlisting the comedic talents of SNL’s Chloe Fineman. As the brand’s vodka seltzer sommelier,... MORE
AI Advertisement
Startups are launching platforms that generate custom advertisements with AI
Trend - Startups are combining multiple artificial intelligence (AI)-based services into comprehensive platforms that generate custom advertisements. These use image, video, and text-generation to create entire marketing campaigns, streamlining the process for clients, and saving on time and budget.

Insight - Brands are often tasked with creating marketing campaigns with heavily limited time and budgets, leading to less-than-ideal outcomes in order to deliver on time. These brands desire more efficient services in each aspect, as increasing the ROI on advertising is a top priority for marketing departments. However, these brands cannot sacrifice decision-making control, margin of error, or quality, creating a demand for low-cost, customizable, quick marketing services powered by AI.
Workshop Question - How could your brand leverage AI platforms to reduce annual costs while maintaining quality?
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Score
Popularity
Activity
Freshness
Patterns
Megatrends
Authenticity-Emphasizing Beer Campaigns
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Firestone Walker Brewing Company is launching its 2024 ad campaign for 805 Beer, simply titled ‘This is 805 Beer.’ The marketing initiative aims to differentiate the offering in the... MORE
play_circle_filled Playful Language App Campaigns
Playful Language App Campaigns
Duolingo is Not Taking Any Excuses to Miss Learning Lessons
Duolingo has a strong social presence and its latest campaign does not fall short of that reputation. The team highlights Duo, the adorable and sassy owl character, and presents a 5-second... MORE
Fandom-Exploring Sports Partnerships
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
The National Football League and Mitchell & Ness have struck a heartwarming sports partnership that presents a series of narratives exploring the diverse origins of NFL fandom. In collaboration... MORE
play_circle_filled Elevated Grunge Streetwear
Elevated Grunge Streetwear
Ksubi's Express to Mars Spring 2024 Collection is Detail-Oriented
Ksubi’s latest Spring 2024 collection, titled ‘Express To Mars,’ is now available to shop on the brand’s website.  Embracing themes of conspiracy theories and fake news,... MORE
play_circle_filled Canadian Beer Train Debuts
Canadian Beer Train Debuts
The Coors Light Chill Train Brings Prizes to Toronto for the Big Game
The Coors Light Chill Train will be making it’s first-ever Canadian debut in Toronto on its journey to the Big Game. Super Bowl LVIII is set to air on February 11th, and after a 12-year hiatus,... MORE
Inclusive Beauty Campaigns
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Beauty brand e.l.f. Cosmetics will take center stage at the Big Game with its new ‘Judge Beauty’ campaign, starring the iconic Judge Judy Sheindlin. Set in the prestigious e.l.f. Court,... MORE
Motocross-Inspired Eyewear Campaigns
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Oakley launches a stunning and adventure-packed eyewear campaign that celebrates the brand’s motocross heritage and its commitment to innovation. The film highlights Oakley’s iconic MX... MORE
play_circle_filled Dramatized Caramel Candy Ads
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Passionate fans of a product actively oppose change and Reese’s Big Game ad is on a mission to get fans embracing and celebrating a new option—Reese’s Caramel Big Cups—all the while... MORE
play_circle_filled Wish-Granting Beer Ads
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
The 2024 Bud Light Super Bowl commercial has been released ahead of the Big Game and the one-minute spot from the Official Beer Sponsor of the NFL introduces a brand-new character, the Bud Light... MORE
play_circle_filled Gut-Friendly Kombucha Campaigns
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Health-Ade is kicking off 2024 with the launch of its Thrill Your Gut campaign, centered on inviting more people to discover the taste and benefits of Health-Ade Kombucha. With eye-catching... MORE
play_circle_filled Cookie-Twisting Commercials
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
The OREO Super Bowl 2024 ad takes viewers on a journey through pivotal moments in history, ranging from the Trojan Horse getting into the city of Troy to Kris Jenner sporting a throwback hairstyle... MORE
play_circle_filled Inspiring Leftover Ads
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
During the second quarter of the Super Bowl LVIII, fans can look forward to Hellmann’s Mayo Cat ad. The fourth consecutive Big Game spot from the brand stars award-winning actress and comedian... MORE
play_circle_filled Supersized Delivery Sweepstakes
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Crowd-pleasing beer, affordably priced makeup and luxury vehicles are just some of the products that are the focus of Super Bowl commercials, and DoorDash’s Big Game commercial will help to... MORE
play_circle_filled Provocative AR Campaigns
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Plant-based food-tech company NotCo is changing the way people think about animal products with Not So Happy Animals, its newest campaign leveraging augmented reality. Using their mobile devices,... MORE
Couture Beauty Campaigns
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Christian Dior recently launched the Rouge Dior 2024 campaign film, featuring an ensemble of four House Muses, including Anya Taylor Joy, Yara Shahidi, Rachel Zegler, and Dilraba. In the film, these... MORE