Zound Industries has collaborated with adidas in order to create a pair of athletic wireless headphones. The two companies had very defined roles in order to produce the headphones. adidas used its connections with fitness-focused individuals in order to test the product. While Zound Industries handled the design and manufacturing process for the headphones.
One of the pairs is titled the FWD-01 and they were designed for running, the other pair is titled the RPT-01 and it was designed for all kinds of training. The RPT-01 features 40 hours of battery life as well as a 360-degree swivel that offers a custom fit.
Both Paris will be released on September 25th. The FWD-01 is priced at $149, while the RPT is priced at $169.
Image Credit: Zound Industries/ adidas
What's Driving This Trend
- Athletic Wireless Headphones
- The collaboration between Zound Industries and adidas to produce wireless headphones designed for fitness presents an opportunity for disruptive innovation within the athletic wearables industry.
- Custom Fit Headphones
- The RPT-01 headphones' 360-degree swivel feature that offers a custom fit presents an opportunity for disruptive innovation within the headphones industry.
- Collaborative Product Design
- The defined roles that adidas and Zound Industries had in producing the FWD-01 and RPT-01 headphones respectively presents an opportunity for disruptive innovation within the product design industry.
Who This Affects Most
- Athletic Wearables
- The athletic wireless headphones collaboration between Zound Industries and adidas presents an opportunity for disruptive innovation within the athletic wearables industry.
- Headphones
- The release of the RPT-01 headphones and its custom fit feature presents an opportunity for disruptive innovation within the headphones industry.
- Product Design
- The collaborative nature of the product design process between adidas and Zound Industries for the FWD-01 and RPT-01 headphones respectively presents an opportunity for disruptive innovation within the product design industry.
