A-COLD-WALL* and Nike Launch the Redox Zoom Vomero +5 Sneaker
References: redox.a-cold-wall & highsnobiety
A-COLD-WALL* works in collaboration with Nike on the 'Redox' iteration of the Zoom Vomero +5' sneaker design. This marks the second version of the joint Zoom Vomero +5 sneaker between the duo, highlighted by its special hand-dyed colorways.
The new Redox colorway imitates the look of flesh-like hues with its desaturated red hues that were created from a technique that stemmed from an extensive process of researching, testing, and development. Every sneaker is special to its own due to its artisanal hand-dyeing methods. Each pair is also coated in several degrees of polyurethane lamination, which ultimately gives the sneaker a diverse tonal look with varying colors and details. The new Redox Zoom Vomero +5 sneakers are now available for purchase online at A-COLD-WALL*.
The new Redox colorway imitates the look of flesh-like hues with its desaturated red hues that were created from a technique that stemmed from an extensive process of researching, testing, and development. Every sneaker is special to its own due to its artisanal hand-dyeing methods. Each pair is also coated in several degrees of polyurethane lamination, which ultimately gives the sneaker a diverse tonal look with varying colors and details. The new Redox Zoom Vomero +5 sneakers are now available for purchase online at A-COLD-WALL*.
Trend Themes
1. Artisanal Hand-dyeing - Disruptive innovation opportunity: Explore new techniques and processes for creating unique hand-dyed colorways in collaboration with brands.
2. Desaturated Colorways - Disruptive innovation opportunity: Develop new methods of creating desaturated hues that imitate flesh-like tones in sneaker designs.
3. Polyurethane Lamination - Disruptive innovation opportunity: Experiment with different degrees of polyurethane lamination to achieve diverse tonal looks in footwear.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Merge traditional craftsmanship with modern techniques to create unique and sought-after sneaker designs.
2. Textile - Disruptive innovation opportunity: Research and develop new dyeing techniques to produce innovative colorways in textiles.
3. Footwear - Disruptive innovation opportunity: Explore new materials and processes to create sneakers with diverse tonal looks and unique details.
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