NikeLab Gyakusou, the joint project between UNDERCOVER's Jun Takahashi and Nike, introduce the collaborative 'Zoom Pegasus Turbo' sneakers for the season. The running footwear model is complete in a color-blocking colorway that fuses tones of militaristic green, white, and orange. Notably, over the toe box, there are branding accents that read "GYAKUSOU" alongside a large Swoosh on the lateral area and a miniature Swoosh on the medial side.
The technical running shoes boast rubber materials over the outsoles to highlight a strong traction element beneath the signature ZoomX midsole. Additional details include reflective accents and enclosure using a special toggle system. The Zoom Pegasus Turbo sneakers will be available for purchase online and in-store at Nike.
What Makes This Trend Stand Out
- Reflective Sneakers
- Opportunity for disruptive innovation in the footwear industry by incorporating reflective materials into sneaker designs for enhanced visibility.
- Color-blocking Colorways
- Opportunity for disruptive innovation in the fashion industry by experimenting with bold and contrasting color combinations to create unique products.
- Toggle System Enclosures
- Opportunity for disruptive innovation in the fastening industry by developing new toggle systems that offer convenient and efficient closures for various products beyond sneakers.
Sectors Adopting This
- Footwear
- Opportunity for disruptive innovation in the footwear industry by incorporating reflective materials into sneaker designs for enhanced visibility.
- Fashion
- Opportunity for disruptive innovation in the fashion industry by experimenting with bold and contrasting color combinations to create unique products.
- Fastening
- Opportunity for disruptive innovation in the fastening industry by developing new toggle systems that offer convenient and efficient closures for various products beyond sneakers.
