Fire-Starting Outdoor Ropes

The Zippo Fire Starting Paracord Starts Up to 600 Fires

The Zippo Fire Starting Paracord is an accessory for avid hikers, adventurers and campers alike to incorporate into their collection when looking to stay agile in the wilderness. The paradors functions on a regular basis as a way to keep gear or person items stowed together, but will reveal a fire starting functionality when required. This is done by simply cutting off a piece of the paracord, revealing the red strand within and striking it to get a fire going in no time.

The Zippo Fire Starting Paracord has a 550-pound tensile strength and comes with a carabiner that's not rated for climbing, but perfect for hanging gear. The paracord speaks to a demand for dual-function products for outdoor explorers to help them stay agile.

Dual-function Outdoor Gear
The demand for products that serve multiple purposes in outdoor exploration creates opportunities for disruptive innovation
Fire-starting Accessories
The popularity of fire-starting accessories among hikers, adventurers, and campers provides an opportunity for innovation in this market
High-strength Paracords
The demand for durable and reliable paracords for outdoor activities creates an opportunity for disruptive innovation in this space

Sectors Adopting This

Outdoor Gear and Equipment
The outdoor gear and equipment industry can capitalize on the trend towards dual-function products for outdoor exploration
Adventure Tourism
Adventure tourism companies can incorporate fire-starting accessories and high-strength paracords into their offerings to attract customers who prioritize safety and preparedness
Emergency and Survival Kits
Companies that sell emergency and survival kits can add high-strength paracords and fire-starting accessories to their offerings to make their kits more comprehensive and appealing to consumers
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 16%
Freshness 13%