The ZeroFriends 'Dishes' ad is a commercial for the ZeroFriends art collective. The art collective is an online database where artists can produce and feature their wearable art on the website.
The commercial to promote the ZeroFriends database is pretty depressing, however it highlights the importance of ZeroFriends and having a creative outlet to unleash your loneliness upon. The ZeroFriends 'Dishes' ad features a man who lives by himself and is complaining about his daily routine and the fact that no one cares about it. In the end, ZeroFriends will care about it -- if you let it.