Zeitraum has transformed an old concept into a new handsome design. Two beds are stack without any mechanical devices. At first glance it might be taken for a sofa. But this guest bed is perfect for those with a small room that must serve two purposes. Black cushions compliment the wood for a very appealing look. Inculded is a night stand/or coffee table.
Implications - Consumers are tired of the cookie cutter designs from mega outlets. These consumers are eager for something that is bold, refreshing and feels completely one-of-a-kind. Companies, regardless if they are selling a product or service, should strive to provide this demographic with uniqueness at every turn.