New York City performance artist and up-and-coming rapper Zebra Katz is catching attention from the music and fashion industry alike.
The rapper’s 1st edition ‘IMA READ’ hat is already sold out and won’t be available unless the rapper decides to release more. The self-made collection also features other graphic hats and t-shirts. Katz designs and ships all products and they are moving fast. The embroidered hats are acrylic, woven wool and are structured fitted caps. They come in only one-size-fits-most and it does not seem to be a problem with fans.
The success of Zebra Katz can be directly linked to designer Rick Owens backing the rapper and brand. Many features display Owens wearing the merch, as well as, other famous celebs and models who are following suit. Keep your eyes open because Zebra Katz is sure to catch the world by storm.
Key Themes Behind This Trend
- Graphic Streetwear Fashion
- The popularity of graphic hats and t-shirts in Zebra Katz' self-made collection presents an opportunity for disruptive designers to enter the market and create innovative pieces.
- Celebrity Endorsement
- The success of Zebra Katz can be attributed to designer Rick Owens and other famous personalities wearing the merchandise, making celebrity endorsement a lucrative trend for retailers to tap into.
- Artist-driven Fashion
- With the designer and rapper Zebra Katz driving the graphic urban fashion trend, there is an opportunity for artists to branch out into the fashion industry and create their own unique products.
Where This Applies
- Fashion
- The success of Zebra Katz is indicative of a growing market for graphic streetwear fashion, presenting an opportunity for designers and retailers in the fashion industry to innovate and cater to this demographic.
- Music
- The popularity of rapper Zebra Katz and his self-made collection indicates a symbiotic relationship between the music and fashion industries, presenting an opportunity for artists to extend their brand into merchandise and clothing.
- Celebrity Endorsement
- Zebra Katz gaining popularity with the help of designer Rick Owens and other famous personalities highlights the relevance of celebrity endorsement in the fashion industry, presenting an opportunity for retailers and marketers to tap into influencer culture.
