The Zadig & Voltaire Fall 2013 ad campaign is as rockstar chic as ever. Yet instead of going all out in the eccentric department, the looks embrace more of a casual, cozy feel that many will be attracted to for the cooler autumn season. Of course, there are no sweatsuits in sight. Instead, the collection focuses on bold knits and androgynous fits that yield effortlessly stylish ensembles.
Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, the Zadig & Voltaire Fall 2013 ad campaign stars model Freja Beha Erichsen. The Danish beauty was outfitted by stylist Melanie Ward, who focused on bringing to light the slim fitting suits, razor sharp blazers and sporty sweaters. The looks were perfected with tousled waves.
Key Themes Behind This Trend
- Rockstar Fashion
- Opportunity for brands to create casual, cozy rockstar-inspired clothing collections.
- Bold Knits
- Potential for fashion designers to focus on creating bold and eye-catching knitwear pieces.
- Androgynous Fits
- Market demand for gender-neutral clothing options, opening up opportunities for brands to embrace androgynous fashion styles.
Where This Applies
- Fashion
- Fashion industry can capitalize on the trend of casual rockstar fashion by designing and producing collections with a cozy and cool aesthetic.
- Photography
- Photographers and studios can create campaigns and shoots that capture the essence of rockstar chic while embracing a more casual and relaxed feel.
- Styling
- Stylists can focus on the creation of ensembles that feature slim fitting suits, razor sharp blazers, and sporty sweaters to cater to the demand for effortlessly stylish looks.
