Hueless Western-Inspired Runways

The Zadig and Voltaire 2014 Show Has a Gun-Slingin' Style

Creative director Cecilia Bonstrom came up with a collection inspired by the wild, wild west for the Zadig and Voltaire Spring 2014 show.

The models walked the runway in a series of leather cowboy belts, embellished boots, hats and lots and lots of fringe. Fringe appeared on the runway on bags, leather jackets, dresses and shawls. Bonstrom dressed up leather skirts with intricate lace caplets shawls with trains for dramatic effect.

The collection was mostly monochromatic, white-and-black affair, disrupted by sporadic pops of red or gold. Overall, the Zadig and Voltaire Spring ready to wear collection hearkens back to the wild ways of the old west without being too overbearing and can definitely be enjoyed by country girls and city girls equally.

Wild West Fashion
Opportunity for fashion brands to incorporate Western-inspired elements into their collections.
Monochromatic Minimalism
Chance for designers to explore the use of monochromatic color schemes with occasional bold accents.
Mixing Traditional and Modern
Potential for fashion brands to blend traditional and contemporary styles to create unique and versatile looks.

Where This Applies

Fashion
Fashion brands can capitalize on the popularity of Western-inspired fashion trends.
Accessories
Opportunity for accessory brands to develop Western-themed products like belts, boots, and hats.
Luxury Brands
Luxury fashion brands can experiment with traditional and modern elements to create high-end Western-inspired collections.
SCORE
4.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 79%
Freshness 8%