Anonymous Designer Speaks Up For the YSL Name Change
Katie Pagnotta — January 24, 2013 — Fashion
References: yves.bigcartel & highsnobiety
An anonymous designer has utilized online retailer bigcartel to voice their qualms with the YSL name change. Hedi Slimane has officially taken the reigns at the French luxury label and has already made a huge impact. His designs are exquisite and stay in line with the Yves Saint Laurent tradition, but he has made some radical transitions.
The first and most startling revelation was that Slimane would be removing the name Yves from the label and it would become officially Saint Laurent. Changing a label's name isn't uncommon in the fashion industry, but to strip Yves from the brand is to dishonor the man who bred and made the label successful.
Finally, a mysterious designer has come forward and designed tees and sweaters to call out the ridiculousness. The 'Ain't Saint Laurent Without Yves' apparel is bold, beautiful and votes against the YSL name change.
The first and most startling revelation was that Slimane would be removing the name Yves from the label and it would become officially Saint Laurent. Changing a label's name isn't uncommon in the fashion industry, but to strip Yves from the brand is to dishonor the man who bred and made the label successful.
Finally, a mysterious designer has come forward and designed tees and sweaters to call out the ridiculousness. The 'Ain't Saint Laurent Without Yves' apparel is bold, beautiful and votes against the YSL name change.
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