Most of the time, the consistency of a concealer or foundation is creamy enough to be applied with a sponge or brush, but the YSL Fusion Ink Foundation is packaged and dispensed a little differently. Although the inkpot-inspired container might seem like a design decision based on sheer novelty, the texture of the makeup product is described as milky, so it can't be released from the bottle in the usual way.
Rather than being pushed out of a tube, the beauty product comes with a dropper that is meant to delicately dispense just a few drops of liquid onto your finger for application. The YSL foundation is actually comparable to the lightness of water, but it leaves the skin with a medium coverage.
As well as being a luxurious way to put on makeup, this also encourages consumers to be more sparing with their product use.