High-Fashion Puffing

The Extravagant YSL Cigarette Will Blow You Away

Fashion elitists everywhere can now light up in luxury with the YSL Cigarette. The French fashion house originally created its own line of cigarettes in 1989 to provide customers with a classy and sophisticated-looking cigarette. The fashion house aimed to appeal to women based on the notion that those women who were smoking a YSL cigarette were more attractive than women smoking another brand or not smoking at all.

The ritzy sticks are available in a pack or carton. A pack contains 20 cigarettes while a carton contains 200. The YSL Cigarette is made in Europe and can be purchased online at various websites specializing in the sale of cigarettes or cigars. While the YSL Cigarette may look swanky, it still contains just as many harmful chemicals as any other cigarette.

Luxury Smoking
There is a trend of high-fashion brands creating their own line of cigarettes, appealing to fashion-conscious smokers.
Classy Packaging
Fashion houses are putting effort into designing sophisticated and luxurious cigarette packages to attract a specific target market.
Association with Attractiveness
Brands are marketing their cigarettes as a symbol of beauty and desirability, targeting consumers who believe smoking a certain brand makes them more attractive.

Who This Affects Most

Fashion
Fashion brands are expanding into the tobacco industry by creating their own line of cigarettes, offering an innovative approach to luxury and style.
Tobacco
The tobacco industry has the opportunity to collaborate with fashion brands to create premium cigarettes that appeal to a niche market of fashion-conscious smokers.
E-commerce
Online retailers specializing in the sale of cigarettes or cigars can capitalize on the demand for luxury smoking products by offering high-end brands like the YSL Cigarette.
SCORE
2.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 44%
Freshness 8%