YOUTH OF PARIS, a European streetwear retailer, recently formulated an editorial to promote some of the high-end brands that it has to offer, with the designs of Supreme, Vetements, Gosha Rubchinskiy and Vans being a few to name.
Although it varies throughout, many of the looks feature the use of a vibrant violet camouflage pattern -- taking the usually subtle colorway and transforming it to be especially statement-worthy. The youthful male model who promotes the looks is shown on a skateboard against a gray-white backdrop to highlight the retailer's target consumers -- presenting a figure that they can relate to so that they can more easily see themselves in its apparel.
The purple print is shown differently throughout the lookbook, however it is through wide-legged pants and layered long-sleeves that YOUTH OF PARIS highlights it most prominently.
Violet Camouflage Apparel
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