Taxing Taps

Young-suk Kim's +-Water Calculates the Cost of Keeping the Faucet Flowing

Young-Suk Kim's +-Water is the greatest device to stop water waste that I have ever seen. +-Water attaches to any household faucet and converts the liters of water that flow out into cold hard cash.

The best way to get people to stop doing anything is to show them how much their actions hurt their pocketbook. Young-Suk Kim's +-Water does exactly that. I know I'd be a lot more conscious of how much water I use doing the dishes if I could see how much it was costing me.

Water Conservation
Young-Suk Kim's +-Water device encourages water conservation by converting water usage into monetary value.
Behavioral Economics
By highlighting the cost of water usage, +-Water taps into behavioral economics to influence consumer behavior.
Smart Home Technology
The +-Water device is a prime example of smart home technology that helps track and manage resource consumption.

Where This Applies

Water Management
The +-Water device presents an opportunity for innovative solutions in water management and conservation.
Consumer Technology
The +-Water device demonstrates the potential for consumer technology to promote sustainable practices.
Home Appliances
Incorporating the +-Water technology into home appliances could disrupt the traditional water consumption habits of households.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 28%
Freshness 8%

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