Perhaps taking the idea of a young director a little too far, the commercial for the Young Director Awards features a young boy, probably about eight-years-old, giving his parents sex advice. Aside from the creepiness of it being a really young child, the commercial aims to show how directing is a passion from a young age, using the slogan "Directing, it's in your bones."
The very young director has lines encouraging them to introduce more passion and conviction into their acts. Taking on the role of the director, who must pinpoint small details and make sure they are presented perfectly onscreen, the kid does a good, albeit startling job of presenting the concept of the awards.
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