The 'You Must Create' (YMC) Fall/Winter 2010 campaign features a middle-aged bearded man as the model. The man doesn't seem to be enjoying himself too much, but he does have a knack for modeling and showing off the clothes in a very demure manner.
The collection itself features heavy overcoats, patterned wool sweaters and jackets all ready to wear for when winter hits. You Must Create is definitely straying from the norm with this interesting fashion campaign. Regardless of the bearded model, the quality and cuts of the clothes are what really matters.
What Makes This Trend Stand Out
- Beard Fashion
- The use of bearded models in fashion shoots is a growing trend, offering opportunities for men's grooming and beard care brands.
- Winter Wear
- The trend towards heavy overcoats, patterned wool sweaters, and jackets in fashion is an opportunity for winter wear designers and manufacturers.
- Demure Modeling
- The demure modeling approach featured in the YMC campaign presents a trend in fashion, offering opportunities for modeling agencies and photographers.
Sectors Adopting This
- Men's Grooming
- Beard models present a unique market for men's grooming products and services.
- Fashion Design
- The trend towards winter wear offers opportunities for designers and manufacturers to introduce new styles and cuts to the market.
- Marketing and Advertising
- The unique approach to modeling featured in the YMC campaign provides opportunities for marketing and advertising firms to create new and interesting campaigns.
