Schon Magazine's You Can't Sit With Us editorial takes from one of Mean Girl's most humorous lines. The publication focuses on representatives of New York Model Management, a company that the description dubs as home to the industry's "coolest kids."
Photographer Eric White captured Amy Groves, Kristy Kaurova, Anastasija K, Joseph Ferns, Cris Urena, Fraziska Frank and Satoshi Toda, members of the field who are often referred to as "...the Broadway-based agency's hottest young models." White's black and white images were matched with earnest interviews that probed into the lives of the young professionals. Questions about his subjects' ideal weekend, style, current film preferences and music offered a personal look at the beauty's, providing a current lesson in voyeurism.
Key Themes Behind This Trend
- Model Interview Photography
- The trend of using personal and intimate interviews alongside fashion photography creates a unique and engaging editorial style.
- Youth Market Targeting
- Brands that target young and hip consumers can collaborate with model agencies and publications to gain access to this influential demographic.
- Personalization Trend
- Personalization is becoming increasingly important in all industries, and fashion and modeling are no exception with publications like Schon Magazine featuring personal interviews with models.
Where This Applies
- Fashion
- Fashion brands can collaborate with model agencies and publications to create unique and engaging content that appeals to younger audiences.
- Media and Publishing
- Publications can leverage the popularity of model interviews to attract readers and advertising revenue.
- Beauty
- Beauty brands can partner with model agencies and publications to reach young and trendy consumers through targeted advertising and sponsorships.
