I must admit that Matt Hoyle's latest portfolio caught my attention because of its title, 'Yesterday in America.' Nostalgic, poignant and utterly direct, it makes me look at each photo with a sense of loss that would have otherwise been absent had I not read it first.
Based around eccentric senior citizens just living life, 'Yesterday in America' is both gritty and stylized. An excellent American photographer, Hoyle captures the mood and moment perfectly.
What's Driving This Trend
- Elderly-centered Photography
- This trend showcases life beyond youth, creating an opportunity to disrupt ageist-driven industries with creativity.
- Nostalgic Branding
- This trend creates an opportunity for brands to connect with consumers by tapping into a sense of longing for the past, possibly disrupting traditional marketing strategies.
- Raw and Real Imagery
- This trend highlights the beauty in imperfection, opening up an opportunity for disruptors to challenge established beauty standards and change the way we view images.
Who This Affects Most
- Photography
- The 'Yesterday in America' portfolio highlights how photography can evolve beyond conventional portraits, creating a new opportunity for photographers to showcase creativity.
- Senior Care
- This trend creates a new opportunity for senior care providers to tap into the unique character and lifestyles of the elderly population instead of simply treating senior citizens as patients.
- Marketing
- Nostalgic branding creates a new avenue for marketers to connect with consumers through shared memories, challenging traditional marketing approaches in the process.
