The Year Zero Collection Brings a Vintage Edge to Dystopian Wear
Matt Ho — September 27, 2011 — Pop Culture
References: localdistribution.au & pitchblend.tumblr
To promote the upcoming post-apocalyptic surf movie Year Zero, Globe is releasing the Year Zero Collection, which is a series of outfits inspired by the upcoming flick. Globe describes the story as a “modern take on high performance surfing set in a post-apocalyptic world, reminiscent of Mad Max or an HG Wells novel.”
The Year Zero Collection draws inspiration from the film’s dystopian art directions. To truly capture the gritty nature of a world gone wrong, each of the pieces has a vintage aesthetic that beautifully complements the inspiration behind the grim theme. The collection includes a Vietnam War-era jacket, a vintage motorcycle coat, Japanese denim, a black boardshort and a leather boot.
Look for the Year Zero Collection to hit stores on October 21st.
The Year Zero Collection draws inspiration from the film’s dystopian art directions. To truly capture the gritty nature of a world gone wrong, each of the pieces has a vintage aesthetic that beautifully complements the inspiration behind the grim theme. The collection includes a Vietnam War-era jacket, a vintage motorcycle coat, Japanese denim, a black boardshort and a leather boot.
Look for the Year Zero Collection to hit stores on October 21st.
Trend Themes
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Post-apocalyptic Fashion — Disruptive innovation opportunity: Explore materials and designs that reflect a dystopian world for a unique fashion statement.
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Vintage Aesthetics — Disruptive innovation opportunity: Combine vintage styles with modern fashion for a retro-futuristic look.
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Movie-inspired Collections — Disruptive innovation opportunity: Collaborate with film studios to create fashion collections that capture the essence of their movies.
Industry Implications
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Fashion — Disruptive innovation opportunity: Embrace unconventional themes and narratives to push boundaries in the fashion industry.
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Film — Disruptive innovation opportunity: Utilize fashion collaborations to enhance the cinematic experience and extend the reach of movies.
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Surfing — Disruptive innovation opportunity: Merge surf culture with unconventional fashion to create unique and eye-catching apparel for surf enthusiasts.
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