To promote the upcoming post-apocalyptic surf movie Year Zero, Globe is releasing the Year Zero Collection, which is a series of outfits inspired by the upcoming flick. Globe describes the story as a “modern take on high performance surfing set in a post-apocalyptic world, reminiscent of Mad Max or an HG Wells novel.”
The Year Zero Collection draws inspiration from the film’s dystopian art directions. To truly capture the gritty nature of a world gone wrong, each of the pieces has a vintage aesthetic that beautifully complements the inspiration behind the grim theme. The collection includes a Vietnam War-era jacket, a vintage motorcycle coat, Japanese denim, a black boardshort and a leather boot.
Look for the Year Zero Collection to hit stores on October 21st.
Key Themes Behind This Trend
- Post-apocalyptic Fashion
- Disruptive innovation opportunity: Explore materials and designs that reflect a dystopian world for a unique fashion statement.
- Vintage Aesthetics
- Disruptive innovation opportunity: Combine vintage styles with modern fashion for a retro-futuristic look.
- Movie-inspired Collections
- Disruptive innovation opportunity: Collaborate with film studios to create fashion collections that capture the essence of their movies.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Embrace unconventional themes and narratives to push boundaries in the fashion industry.
- Film
- Disruptive innovation opportunity: Utilize fashion collaborations to enhance the cinematic experience and extend the reach of movies.
- Surfing
- Disruptive innovation opportunity: Merge surf culture with unconventional fashion to create unique and eye-catching apparel for surf enthusiasts.
